cimigo

Giải pháp đánh giá video quảng cáo

Giải pháp đánh giá video quảng cáo sẽ cho bạn biết được rằng liệu quảng cáo của bạn sẽ mang lại hiệu quả? Việc đánh giá sẽ thông qua các chỉ số tiêu chuẩn. Ngoài ra quảng cáo của bạn sẽ được so sánh với kết quả của hơn 450 quảng cáo khác, nhằm tìm hiểu những điểm mạnh đang khiến quảng cáo của bạn trở nên thu hút cũng như những điểm chưa được thực hiện tốt và cần cải thiện.

Với nhiều năm hoạt động trong lĩnh vực nghiên cứu thị trường, Cimigo có nguồn kiến thức và kinh nghiệm dồi dào. Chúng tôi sẽ giúp bạn đưa ra các đánh giá chính xác về những hiệu quả cũng như chưa hiệu quả trong video quảng cáo trong lĩnh vực mà bạn đang kinh doanh cũng như đối nhóm khách hàng mục tiêu của doanh nghiệp.

Giái pháp đánh giá video quảng cáo sẽ giúp bạn có thể nhanh chóng lựa chọn được đoạn video quảng cáo hiệu quả nhất để có thể giúp doanh nghiệp đạt được các mục tiêu marketing đã đề ra.

Kết quả video quảng cáo của bạn sẽ được thống kê trên dashboard trực tuyến giúp bạn có thể dễ dàng theo dõi.

Giải pháp đánh giá video quảng cáo giúp bạn:

  • Đánh giá video một cách nhanh chóng và dễ dàng lựa chọn được video mang lại hiệu quả tốt nhất.
  • Tối ưu hóa video quảng cáo thông qua việc chỉnh sửa các phần không hiệu quả.
  • Cải thiện mức độ gắn kết của người xem sau khi thực hiện các chỉnh sửa cần thiết.
  • Đánh giá nhanh chóng hiệu quả video quảng cáo sau khi ra mắt giúp bạn cân đối và tối ưu hóa ngân sách cho các kênh truyền thông.
  • Giúp bạn có thể chỉnh sửa và lược bớt các phần không hiệu quả của video nhằm tạo ra một phiên bản ngắn hơn.
  • Rút kinh nghiệm từ mỗi quảng cáo để cải thiện hiệu quả cho các quảng cáo về sau.
  • Rút kinh nghiệm từ các video quảng cáo của đối thủ cạnh tranh – đó có thể là một quảng cáo rất thành công hoặc một quảng cáo thất bại.
Khởi tạo dự án đánh giá đoạn phim quảng cáo

Nội dung bao gồm:

Xem mẫu dashboard kết quả

Chọn ra hai video quảng cáo

Hai quảng cáo được đánh giá trong một cuộc khảo sát trực tuyến luân phiên xoay vòng, từ cái này tới cái khác (thiết kế theo dạng thử nghiệm tuần tự từng quảng cáo một).

Có một số cách thức để lựa chọn đoạn phim quảng cáo như sau:

  1. Bạn có thể đánh giá quảng cáo trước khi xuất bản. Có sẵn 2 quảng cáo muốn điều chỉnh và tối ưu hóa thành quảng cáo hiệu quả nhất.
  2. Bạn có thể đánh giá hiệu quả trước hoặc sau khi xuất bản và chỉ có một đoạn phim quảng cáo để đánh giá. Thông thường, bạn sẽ có các tiêu chuẩn về hiệu suất (ví dụ: trong top 50% trên chuẩn gồm có 450 đoạn phim đã được đánh giá) cần phải đạt được để quảng cáo đó có thể tối ưu trước khi tung.
    Trong trường hợp này, đoạn phim quảng cáo thứ hai là để so sánh. Đoạn phim quảng cáo số hai này có thể là quảng cáo hiện tại của thương hiệu đối thủ hoặc một quảng cáo khác của bạn mà bạn biết là đã đạt hiệu quả cao trong quá khứ.
  3. Bạn có thể chỉ đánh giá một đoạn phim quảng cáo. Tuy nhiên, sẽ không có lợi thế về giá khi bạn làm vậy. Cimigo đề xuất đánh giá hai đoạn phim.

Tóm tắt hiệu quả đoạn phim quảng cáo

Quảng cáo được so sánh với kết quả của hơn 450 quảng cáo được đánh giá bởi Cimigo.  Top X% (ví dụ: Top 25%) đề cập đến hiệu quả so với kết quả của hơn 450 quảng cáo đánh giá bởi Cimigo. Tóm tắt nói về hiệu suất;

  • Xếp hạng hiệu quả tổng thể so với chuẩn.
  • Mức độ yêu thích nói chung.
  • Mức độ tiếp cận và nhận biết.
  • Độ thuyết phục của thông điệp chính.
  • Tóm tắt hiệu quả theo từng thuộc tính so với chuẩn.
  • Các cảnh quan trọng được yêu thích.
  • Các cảnh quan trọng không được yêu thích.
Tóm tắt video (dashboard mẫu)
Tóm tắt video (dashboard mẫu)

Khả năng tiếp cận và nhận biết

Nhận biết chính xác thương hiệu

Nhóm khách hàng mục tiêu được yêu cầu nhớ lại chính xác thương hiệu đề cập trong đoạn phim.  Điều này đánh giá sức mạnh của việc liên tưởng thương hiệu.
Nhiều đoạn phim có thể thiếu sự tác động lên thương hiệu dẫn đến việc quảng cáo cho ngành hàng, hoặc tệ hơn là quảng cáo cho thương hiệu đối thủ. Chỉ số này giúp đảm bảo rằng bạn đang chọn đoạn phim tốt nhất để quảng cáo cho thương hiệu của bạn mà không phải cho ngành hàng.

Độ tiếp cận của quảng cáo

Với những đoạn phim quảng cáo đã được tung, chúng tôi đánh giá độ tiếp cận của quảng cáo. Đây là tỉ lệ những khách hàng mục tiêu đã thấy quảng cáo trước đây.

Mức độ nhận biết thương hiệu nói chung

Chỉ số nhận biết chính xác thương hiệu nhân với độ tiếp cận quảng cáo sẽ đưa ra được mức độ nhận biết thương hiệu nói chung.

Tóm tắt hiệu quả thuộc tính so với chuẩn

Đánh giá đoạn phim quảng cáo bao gồm 24 thuộc tính tiêu chuẩn trong 7 nhóm (chi tiết bên dưới). Tóm tắt trên dashboard cho thấy hiệu quả của từng nhóm so với chuẩn. Top X% (ví dụ: Top 25%) đề cập đến mức độ hiệu quả so với 450 quảng cáo được đánh giá bởi Cimigo.

Các nhóm hiệu quả quảng cáo
Khởi tạo dự án đánh giá đoạn phim quảng cáo

Hiệu quả thuộc tính đánh giá đoạn phim quảng cáo cho từng nhóm

Kết quả chi tiết cho từng thuộc tính được hiển thị trong dashboard. Đồng thời so sánh các chỉ số này giữa các đoạn phim quảng cáo được đánh giá.  Một ví dụ về dầu ăn Neptune được cung cấp bên dưới cho 1 trong bảy nhóm; Độ hấp dẫn của quảng cáo.

Đánh giá thuộc tính (dashboard mẫu)

Chẩn đoán quảng cáo

Nhằm hỗ trợ trong việc chỉnh sửa và rút kinh nghiệm cho việc phát triển quảng cáo trong tương lai. Các cảnh và các yếu tố được yêu thích và không được thích sẽ được liệt kê.

Chẩn đoán quảng cáo (dashboard mẫu)
Chẩn đoán quảng cáo (dashboard mẫu)

Cảnh đánh nhớ nhất trong quảng cáo

Nhằm hỗ trợ thêm trong việc điều chỉnh hoặc đưa ra các phiên bản ngắn hơn để gia tăng khả năng xem của khán giả (ví dụ như tần suất xem), dashboard cung cấp chi tiết về cảnh đáng nhớ nhất. Thường được sử dụng để xác định các hình ảnh trọng tâm sử dụng trong các chiến dịch truyền thông.

Cảnh nhớ nhất trong quảng cáo (dashboard mẫu)
Cảnh nhớ nhất trong quảng cáo (dashboard mẫu)

Đoạn phim quảng cáo và kết nối cảm xúc

Công nghệ nhận diện cảm xúc

Nhận diện cảm xúc có thể được chọn (với chi phí cộng thêm) kèm với các câu hỏi tiêu chuẩn. Điều này giúp bạn xác định mức độ kết nối cảm xúc và cảm xúc nào được gợi lên qua từng giây. Cimigo sử dụng công nghệ nhận diện gương mặt để đo lường và phân tích phản ứng cảm xúc của người xem thông qua webcam hay camera trên điện thoại của họ.

Kết quả trên dashboard cho thấy sự tương tác cảm xúc theo từng giây, đọc được từ 188 chuyển động trên cơ mặt và chuyển thành cảm xúc. Phản ứng theo cảm xúc xác định liệu quảng cáo có ghim sâu vào trong tiềm thức của họ hay không. Có thể nêu lên được bảy cảm xúc chính. Ví dụ dưới đây hiển thị hai cảm xúc: vui, buồn.

Nhận diện cảm xúc (dashboard mẫu)
Nhận diện cảm xúc (dashboard mẫu)

Ứng dụng của việc nhận diện cảm xúc trong đoạn phim

Cảm xúc của người xem được ghi nhận từng giây giúp chỉnh sửa quảng cáo cho bất kỳ thời lượng đoạn phim nào. Cảm xúc cũng sẽ được so sánh dựa trên thang điểm chuẩn để có sự tương quan.

Tác động phổ biến nhất của phản ứng cảm xúc đối với đội ngũ sáng tạo là xác định các khung hình nào trong một câu truyện đang làm mất đi mạch truyện.  Một số hình ảnh cụ thể có thể tạo ra sự nhầm lẫn và khiến người xem cảm thấy tức giận, sợ hãi hoặc ghê tởm (trong những trường hợp mà người kể chuyện không có ý định tạo nên những cảm xúc này).

Sự thay đổi về cảm xúc trong mạch truyện là điều tốt (giống như xem một bộ phim hay có thể khiến chúng ta đều khóc và cười) nhưng bạn cần để lại cho khán giả cảm giác tốt và đảm bảo rằng cảm xúc tiêu cực được theo sau bởi cảm xúc tích cực.

Các phản ứng cảm xúc theo từng giây sẽ trở nên không thể thay thế khi khách hàng tìm cách rút ngắn những định dạng đoạn phim dài thành các đoạn phim ngắn hơn để gia tăng khả năng xem của khán giả (tần suất xem).

Khởi tạo dự án đánh giá đoạn phim quảng cáo

Dashboard mẫu

Bạn có thể truy cập dashboard mẫu thông qua đường dẫn: https://link.cimigo.com/rsac

Nếu bạn có câu hỏi, vui lòng liên hệ Cimigo tại ask@cimigo.com để được hỗ trợ.

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Minh Thu - Consumer Market Insights Manager

Working with Cimigo has been incredibly rewarding. Their exceptional service and unwavering commitment to excellence have been truly impressive. Together, we've successfully completed projects ranging from fabric care like detergents and fabric softener to home essentials like floor cleaner and dishwashing liquid in both urban and rural settings, showcasing Cimigo's versatility and dedication to reaching diverse markets. Thanks to Cimigo's dedication and expertise, we secured a major project with our client last year. I'm grateful for our partnership and excited for future collaborations.
Working with Cimigo has been incredibly rewarding. Their exceptional service and unwavering commitment to excellence have been truly impressive. Together, we've successfully completed projects ranging from fabric care like detergents and fabric softener to home essentials like floor cleaner and dishwashing liquid in both urban and rural settings, showcasing Cimigo's versatility and dedication to reaching diverse markets. Thanks to Cimigo's dedication and expertise, we secured a major project with our client last year. I'm grateful for our partnership and excited for future collaborations.

Travis Mitchell - Executive Director

Cimigo has been an excellent partner for AmCham. They provided insightful feedback during the planning phase of our project and offered suggestions to ensure that we met our goals. Their analysis was comprehensive, thoughtful, and accurate, and I appreciated their customer service skills – I always felt that Cimigo had our best interests at heart. I’m very much looking forward to working with Cimigo again in the near future!
Cimigo has been an excellent partner for AmCham. They provided insightful feedback during the planning phase of our project and offered suggestions to ensure that we met our goals. Their analysis was comprehensive, thoughtful, and accurate, and I appreciated their customer service skills – I always felt that Cimigo had our best interests at heart. I’m very much looking forward to working with Cimigo again in the near future!

Hy Vu - Head of Research Department

Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.
Cimigo is one of the top research companies in Vietnam that provides very good services and actionable insights. We have the pleasure of working with Cimigo. With extensive knowledge of Vietnamese consumers, Cimigo keeps bringing value to our company. We look forward to working with them in the future.

Joe Nelson - New Zealand Consulate General

The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.
The research provided by Cimigo provided our clients with very specific insights into consumer behaviour in Viet Nam. What I liked was the way Cimigo interpreted these insights to develop a clear call to action for our clients, which they are responding to with confidence.

Steve Kretschmer - Executive Director

Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.
Cimigo conducted a large, nationally representative demand forecasting study in Vietnam for us, including a discreet choice component, to assess demand for potential new male contraceptives in development to support funding decisions by The Bill & Melinda Gates Foundation. The research was additionally complex by linking interviews with men and separate interviews with their female partners. The Cimigo team was were professional, knowledgeable and adaptive through the process of understanding our needs and collaborating to find solutions that would work, resulting in a very successful study.

York Spencer - Global Marketing Director

I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.
I've had the pleasure to work with Richard and Cimigo over many years and across multiple markets. Cimigo was a key partner in our business decision making process including market entry strategy, brand positioning development, shopper insights, brand equity tracking, and consumer need state segmentation development. The Cimigo team are local market experts who understand consumer culture like no other. I would highly recommend them.

Laura Baines - Programmes Snr Manager

Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.
Cimigo is our go-to agency in Indonesia. They're great collaborators, work hard to meet our deliverables, and are a joy to work with.

Mai Trang - Brand Manager of Romano

Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.
Cimigo is the research agency that I appreciate for their expertise and customer service. Cimigo understand well the business context for each of project hence they can design the research to best fit with the objectives. The optimization on methodologies, sample size and questionnaire bring the value to the projects I have worked with them. Cimigo can go beyond data and give me valuable insights for each of research projects based on their knowledge and experience with the industry. All of these support me well to navigate the brand strategy in short term and long term.

Hanh Dang - Product Marketing Manager

We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.
We partnered with Cimigo on assessing TET campaign launch focusing on improving booking through our platform. Cimigo, provided its customized campaign evaluation technique based on Cimigo Online Communities that fully meets our requirement in terms of type of respondents and expected timelines. The report provided insightful findings with benchmarks to identify the next course of action for launching the campaign. We will recommend Cimigo team and its Online communities for its quality reporting and scale of coverage.

Luan Nguyen - Market Research Team Leader

Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.
Cimigo is a market research company with many experienced and knowledgeable experts that I have collaborated with. I absolutely trust their service quality.

Max Lee - Project Manager

Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.
Cido have worked with Cimigo in Vietnam for more than 10 years. All our projects, both qualitative and quantitative, have been delivered in a timely manner with a high standard of quality throughout. Cimigo’s client service team has provided great support over the years which has ensured smooth project execution and helped us to deliver work on time and exceed our client’s expectations.

Chris Elkin - Founder

I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.
I have partnered with Cimigo over the past 15 years. Most recently Cimigo engaged us to collaborate on an unusually tough new product development project, which was akin to selling ice to Eskimos. Cimigo bought alive the consumer, her shopping journey, her cooking rituals and potential brand promises. Cimigo inspired our creative team to build alternate brand propositions and accompanying package designs. Cimigo then went back to consumers to evaluate, iterate and optimise these in focus groups. The Doodle team were able to observe this process and subtly adjust the expression of the brand between focus groups. The result of this great collaboration was a winning brand proposition and packaging design that hit consumer needs head on whilst appealing to their hearts.

Ronald Reagan - Deputy Group Head After Sales & CS Operation

We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.
We have worked together with Cimigo many times. The findings from Cimigo are factual, accurate & reliable. They deliver value from the voice of our customer so we can easily determine the next step. Working with Cimigo feels like not only building a partnership but a sense of family. Very amazing to work with Cimigo, they always go beyond our expectations.

Matt Thwaites - Commercial Director

Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.
Cimigo designed a customer experience programme for Coats that reached into Vietnamese, Chinese and Korean customers across various levels of seniority. Cimigo instilled the importance of the voice of the customer within our executive committee. This led to fundamental changes in our structure, services and speed to market. Significant investments were made behind these improvement programmes, for example in reducing delivery times and in managing specialised custom orders, which in turn have led to improved revenue streams and higher margin sales.

Joyce - Pricing Manager

We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.
We have worked with Cimigo recently and highly recommend them. Cimigo have made great recommendations on the price elasticity.

Dr. Jean-Marcel Guillon - Chief Executive Officer

Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.
Cimigo have built and managed both our employee and customer experience programme since 2012. We have a complex suite of services with in-patient, out-patient, surgical, diagnostic, consultative and facilities to account for, all amongst patients who are naturally sensitive regarding their privacy and experience. Yet Cimigo have designed a system to measure customer experience across multiple languages and cultures and direct us in improving this experience. Our net promoter score (NPS) has grown as a direct result of changes implemented based on this direction and continuously listening to patient feedback. The NPS growth correlates directly to new patient numbers and improved profitability, as happier customers drives our business growth.

Anya Nipper - Project Coordination Director

It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service!
It was a great pleasure working with you. Especially a big thank you for your flexibility, quality and brilliant service!

Janine Katzberg - Projects Director

I want to thank you again for your help and the great job the Cimigo team did in the home appliance project! The moderation was super and organisation upfront was also perfect.
I want to thank you again for your help and the great job the Cimigo team did in the home appliance project! The moderation was super and organisation upfront was also perfect.

Rick Reid - Creative Director

As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.
As a creative director I have used the services of Cimigo for the past 15 years when developing communications, so I know their style, innovations and resources well. Most recently we tested copy for print, out of home and digital communications to put an Australian colloquialism into a Vietnamese context. A job and budget so small I felt it was highly likely to fall through the cracks. I was astounded at their incredible response. From their advice and style of how we should present the stimulus material, to their cross-reference manoeuvres used in the testing. Their over-delivering response, was to an embarrassing level. We walked away with a clear winner and could present back to our client with confidence and clarity. Cimigo made us look great. Plus they even threw in a few extra insights on the awareness and perception of the product in Vietnam.

Private English Language Schools - Chief Executive Officer

Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.
Our relationship with Cimigo goes back many years. We engaged Cimigo to provide an independent view on what our customers and potential customers think of our company. The insights from Cimigo were very helpful for us to better understand the Vietnam market and also in developing our brand manifesto.

Chad Ovel - Partner

Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations!
Cimigo digs deep to understand the key issues we need to address. Then, they quickly customize a highly suitable research approach to provide us the insights we need to achieve our breakthrough business targets. From tough questions to aha answers in just a few easy conversations!

Thanyachat Auttanukune - Board of Management

Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.
Cimigo consistently carries out researches with international standards and consistently bring about truly mind opening local insights.

Thuy Le - Consumer Insight Manager

Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.
Pharmacity started a Brand Health Check with Cimigo in 2020 and we were immediately impressed with their great consultancy and supportive spirit. The study had interesting analysis and insights which helped us efficiently shape the marketing plan and direction moving forward. We are now working with Cimigo on a tracking basis to continuously monitor and foster our brand performance.

Kelly Vo - Founder & Host

I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!
I respect Cimigo not only because of their dedication, meticulousness, and high-quality services but also how much they care about the local community here. I proposed the idea of doing a survey with the digital young generation on the topic of social impact and leadership. I wanted to identify, shape, and develop our content so that could really speak to the heart of the problems and empower young Vietnamese to take action on social impact in Vietnam. The Cimigo team agreed pro-bono to help without hesitation. The research findings are truly helpful in providing us a deeper understanding of our targeted audiences, what they need and are concerned about in life. The results show us how we can help them to achieve their goals and dreams. It is no longer a shot in the dark!

Hamish Glendinning - Business Lead

Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.
Cimigo not only delivered an exceptional piece of qualitative research for us, but provided hugely valuable direction when it came to product development and market positioning which we have since implemented. We can’t wait to work with the team again.

Ha Dinh - Project Lead

I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.
I have worked with CIMIGO on educational research for over 4 months. This is extremely impressive to me by the way CIMIGO approaches, cooperating and supporting me during the research launched. Specifically, the design for both qualitative and quantitative research are practical and logical with accurate questionnaires and appropriate interviews methodology for different respondents. Moreover, the outcomes of this research helps us to recognize our opportunities in the current English Language Training Market and understand profoundly our customer needs, behaviours and expectations when sending their children to us.

Richard Willis - Director

When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.
When we were looking to develop one of the worlds the leading economic indicator in Vietnam, the Purchasing Managers’ Index™ (PMI®) Cimigo showed an immediate understanding of our needs and showed their understanding of the Vietnamese market. IHS Markit has now been working with Cimigo since 2013. Every month Cimigo continues to provide high quality data, a representative panel, on time data and great customer service. We look forward to many more years of working together.

Aashish Kapoor - Head of Marketing

Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.
Cimigo - The best “Glocal” market research firm in Vietnam with whom we have developed a great partnership since many years. While the quality of research and findings are of top standard, the added advantage being the local insights that Richard and his team are able to provide in helping us make important decisions.

Thu Phung - CTI Manager

Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."
Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."

Tania Desela - Senior Product Manager

It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.
It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.

Dennis Kurnia - Head of Consumer Insights

Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.
Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.

Aimee Shear - Senior Research Executive

We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment. Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again.
We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment. Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again.

Louise Knox - Consumer Technical Insights

Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.
Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.

Geert Heestermans - Marketing Director

Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that
Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that

Linda Yeoh - CMI Manager

We have worked with Cimigo over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.
We have worked with Cimigo over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.