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Segmenting Vietnam life insurance market 2018 report provides us unique insights into current behavior and attitudes across life insurance customers. The study helps life insurers to create products based on consumer needs across different segments and to sharpen their products; services and communication strategies.
The life insurance industry is transforming as customer expectations, demographics, and financial priorities evolve. Cimigo identifies six consumer segments with distinct needs, communication preferences, and brand perceptions. To succeed, life insurers must align their marketing and product strategies with these nuances.
This report analyses each segment’s size, touchpoints, marketing strategies, customer experience preferences, and how insurers perform, focusing on brand strengths and weaknesses.
The analysis is based on a Cimigo study of 1,800 consumers across thirteen cities in Vietnam: HCMC, Bien Hoa, Phan Thiet, Can Tho, Rach Gia, Ca Mau, Da Nang, Nha Trang, Buon Me Thuot, Vinh, Ha Noi, Hai Duong and Ha Long. The sample is representative of the city size and demographics of decision-makers regarding household finance and purchasing a life insurance policy. All participants were female and male, aged 23 to 65, with a monthly household income above VND 9,000,000.
Cimigo underscores the importance of a segmented approach to life insurance marketing. Understanding each group’s distinct needs, touchpoints, and customer experience preferences enables insurers to craft targeted strategies that build trust and loyalty. As the industry evolves, insurers must invest in digital transformation, enhance agent training, and create tailored products that resonate with each segment. Brands prioritising customer empathy and responsiveness will stand out in an increasingly competitive landscape.
Vietnam life insurance market highlights
The Segmenting Vietnam life insurance market report offers comprehensive insights into the life insurance market.
Optimising business structure
- Creating products based on consumer needs.
- Segmenting the market.
Retaining current users
- Understanding customer satisfaction.
- Discover ways to inspire loyalty, reduce churn.
Generating demand amongst non-users
- Understanding consumer needs, motivations, barriers.
- Best approaches to potential customers.
This Cimigo report is available to purchase for VND 88,000,000.
The report will be delivered after 3 working days since the contract and payment are received.
For any additional requests, please email us at ask@cimigo.com
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Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Matt Thwaites - Commercial Director

Joyce - Pricing Manager

Dr. Jean-Marcel Guillon - Chief Executive Officer

Anya Nipper - Project Coordination Director

Janine Katzberg - Projects Director

Rick Reid - Creative Director

Private English Language Schools - Chief Executive Officer

Chad Ovel - Partner

Thanyachat Auttanukune - Board of Management

Thuy Le - Consumer Insight Manager

Kelly Vo - Founder & Host

Hamish Glendinning - Business Lead

Ha Dinh - Project Lead

Richard Willis - Director

Aashish Kapoor - Head of Marketing

Thu Phung - CTI Manager

Tania Desela - Senior Product Manager

Dennis Kurnia - Head of Consumer Insights

Aimee Shear - Senior Research Executive

Louise Knox - Consumer Technical Insights

Geert Heestermans - Marketing Director

Linda Yeoh - CMI Manager

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