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Over the 19th FIFA World Cup, football has bought the world closer together to enjoy player skill, team strategy and supporter passion. During this time, Cimigo market search company has been talking to people in HCMC and Hanoi about what they have seen, heard, felt, bought and consumed. In 2010 Football World Cup Communication Landscape Report, Here’s what 1,000 people had to say… It doesn’t matter whether you are from Ho Chi Minh City or Hanoi, almost everyone loves the Football World Cup. Eight in ten men are fans and surprisingly five in ten women are fans. The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.


Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Matt Thwaites - Commercial Director

Joyce - Pricing Manager

Dr. Jean-Marcel Guillon - Chief Executive Officer

Anya Nipper - Project Coordination Director

Janine Katzberg - Projects Director

Rick Reid - Creative Director

Private English Language Schools - Chief Executive Officer

Chad Ovel - Partner

Thanyachat Auttanukune - Board of Management

Thuy Le - Consumer Insight Manager

Kelly Vo - Founder & Host

Hamish Glendinning - Business Lead

Ha Dinh - Project Lead

Richard Willis - Director

Aashish Kapoor - Head of Marketing

Thu Phung - CTI Manager

Tania Desela - Senior Product Manager

Dennis Kurnia - Head of Consumer Insights

Aimee Shear - Senior Research Executive

Louise Knox - Consumer Technical Insights

Geert Heestermans - Marketing Director

Linda Yeoh - CMI Manager

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