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The transformation of Vietnam overthe last 10 years demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2017, impacting the purchase priorities of consumers in Vietnam.
1.High income households doubled, economy tripled.
2.Life stages are maturing. Household structures change, with less kids setting priorities.
3.New retail chasing share before profits.
4.Coffee, beer and fast service chains grow.
5.Health consciousness translates into action and spend.
6.Conspicuous consumption has always been mobile.
7.Keeping up with the Nguyen’s with consumer finance. Getting ahead with education.
8.Self expression is far easier and immediate.
9.Mobile drives internet penetration and habits. Fragmented opportunities as mobile, video and IP TV converge.
10.Experiences key to fulfilment.
Minh Thu - Consumer Market Insights Manager
Travis Mitchell - Executive Director
Hy Vu - Head of Research Department
Steve Kretschmer - Executive Director
Joe Nelson - New Zealand Consulate General
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Ha Dinh - Project Lead
Matt Thwaites - Commercial Director
Joyce - Pricing Manager
Dr. Jean-Marcel Guillon - Chief Executive Officer
Anya Nipper - Project Coordination Director
Janine Katzberg - Projects Director
Rick Reid - Creative Director
Private English Language Schools - Chief Executive Officer
Chad Ovel - Partner
Thanyachat Auttanukune - Board of Management
Thuy Le - Consumer Insight Manager
Kelly Vo - Founder & Host
Hamish Glendinning - Business Lead
Aashish Kapoor - Head of Marketing
Richard Willis - Director
Thu Phung - CTI Manager
Tania Desela - Senior Product Manager
Dennis Kurnia - Head of Consumer Insights
Aimee Shear - Senior Research Executive
Louise Knox - Consumer Technical Insights
Geert Heestermans - Marketing Director
Linda Yeoh - CMI Manager
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