Indonesian films: Opportunities and challenges
Dec 20, 2024
The holiday season is here, and for many Indonesians, watching films is the top choice for quality
Indonesian films: Opportunities and challenges
The holiday season is here, and for many Indonesians, watching films is the top choice for quality time with loved ones. A recent study by Cimigo, amongst 300 respondents, highlights a golden opportunity for Indonesian films to take centre stage during this festive season. As families and friends gather, they gravitate towards genres that resonate deeply with their culture and experiences.
Indonesian films have garnered a positive reception among local audiences. Based on Cimigo’s research, 50% of audiences expressed a strong interest in these productions. A significant 76% have watched Indonesian cinema films over the past year.
Social media plays a massive role in introducing audiences to Indonesian films: 62% discover films through trailers shared on platforms, 38% from film review accounts on social media, 37% when films become trending topics, 36% through YouTube adverts and 31% via recommendations from friends or family. This highlights the importance of digital marketing strategies in amplifying the reach of Indonesian cinema.
Regarding genre preferences, family-themed (60%) and comedy (56%) films are most popular among Indonesian audiences. Notably, these genres are more favoured for local productions than foreign films.
What’s more, audiences aren’t just watching for fun-they’re looking for something meaningful. Nearly half (46%) say an engaging storyline is the most critical factor in choosing a film, while 31% want unique narratives that offer something fresh. Another 31% seek relatable stories that resonate with their own lives. This shows plenty of room for creativity as long as filmmakers stay connected to what matters to their audience.
Despite their love for local movies, not everyone is rushing to the cinema. Some people feel disappointed by unengaging storylines (35%) or visuals that do not meet expectations (22%). And let’s face it – word of mouth matters. Negative reviews (23%) can quickly discourage potential audiences.
These are fixable problems. With better storytelling and higher production quality, filmmakers can convince more people that Indonesian films are worth watching on the big screen.
The Indonesian film industry is at a pivotal moment, with strong audience support and opportunities for growth on the horizon. The Indonesian film industry can solidify its local and global position by investing in storytelling, improving production quality, and tackling piracy. Social media will remain an essential tool for creating excitement around new releases, ensuring that Indonesian films continue to thrive in an increasingly competitive entertainment landscape.
As Cimigo’s study highlights, this festive season presents a golden opportunity for Indonesian films to dominate watchlists. With its ongoing research and insights, Cimigo remains committed to helping the Indonesian film industry navigate challenges and flourish in a dynamic market.
Written by: Mutiara Nuralita Saputri (Alit)
Indonesian films: Opportunities and challenges
Dec 20, 2024
The holiday season is here, and for many Indonesians, watching films is the top choice for quality
Indonesia consumer trends 2024
Dec 07, 2024
As Southeast Asia’s largest economy, Indonesia is poised for a remarkable transformation in
Vietnam retail banking 2024
Dec 02, 2024
Vietnam’s retail banking sector is in a transformative phase, with digital adoption accelerating
Minh Thu - Consumer Market Insights Manager
Travis Mitchell - Executive Director
Malcolm Farmer - Managing Director
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Janine Katzberg - Projects Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.
Please enter the information for free download.
The report will be sent to your email.
When downloading our reports, you agree to be contacted for marketing purposes.
Vui lòng điền thông tin vào biểu mẫu bên dưới để tải về báo cáo miễn phí.
Báo cáo sẽ được gửi vào email bạn điền ở bên dưới.
Khi tải xuống các báo cáo của chúng tôi, bạn đồng ý được liên hệ cho mục đích tiếp thị.
Xin cảm ơn. Một email kèm với đường dẫn tải báo cáo đã được gửi đến bạn.