Indonesia digital finance survey: e-wallet apps and its paylater feature

Kenny
Jul 30, 2024

E-wallet apps are hugely popular in Indonesia

Digitalization is an inevitable aspect of our fast-paced era, providing ease of access and transactions, which are key reasons why people are embracing the digital age, including in economic activities. This trend prompted Cimigo to conduct a brief market research to check the current situation of the digital economy in Indonesia, with a focus on e-wallet usage. E-wallet apps have been around for quite many years in Indonesia, contributing to the growing familiarity and adoption among the population. According to the survey results, Cimigo found that it is already well-known among Indonesians, as reflected by the fact that 81% of the participants are currently using e-wallets. In average, people use around 2 to 3 different e-wallet apps.

Among the various e-wallet services available in Indonesia, GoPay is the most widely used with 76% are currently using it. ShopeePay follows closely with 56%, and Dana with 49%.

There is still room for growth for e-wallet’s paylater

Additionally, some e-wallets also feature a Buy Now Pay Later (BNPL) option, more popularly known as paylater, a service that allows users to defer payments or make purchases on credit and pay at a later date. However, the majority of our participants stated that they have never used the paylater feature on their e-wallets. The paylater feature represents a significant opportunity for financial inclusion, offering consumers more flexibility in managing their finances. As awareness and understanding of this feature grow, it could potentially drive higher adoption rates and reshape consumer spending behavior.

The future of e-wallet and paylater in Indonesia

The widespread use of e-wallets in Indonesia reflects the country’s rapid digital transformation. As digital payment solutions continue to evolve and expand, they are likely to play an even more significant role in the daily economic activities of Indonesians, shaping the future of the nation’s digital economy. The integration of features like paylater could further enhance the convenience and accessibility of digital transactions, paving the way for a more inclusive financial landscape.

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