- Home > Indonesia consumer trends 2024
A free report from Cimigo market research on Indonesia Consumer Trends report 2024. Cimigo assesses the consumer trends and expectations for 2024 in Indonesia. Discover the economic, social and consumer trends in Indonesia.
Indonesia’s long-term outlook
Indonesia is on track for sustained economic growth, bolstered by a young, productive workforce, urbanisation, and a rapidly expanding digital economy. However, challenges persist, including income inequality, inflation management, and price-sensitive consumer behaviour. Businesses that leverage Indonesia’s digital transformation and rising household affluence will be well-positioned for long-term success.
A key enabler of Indonesia’s growth is its demographic dividend, with 69% of the population in the working-age group and a low dependency ratio. Over the past decade, Indonesia has achieved decent GDP growth, averaging 5%, driven by robust domestic demand and strategic government initiatives. These economic fundamentals are expected to support similar growth rates in the coming decade.
The nation’s future challenge will be maintaining economic momentum as its population ages. Success will depend on transitioning from an emerging to a developed economy, ensuring sustainable development amid shifting demographics.
Indonesia consumer trends 2024
The presentation explores the eight reasons that Indonesia will prosper in the next decade.
- Substantial productive age labour force with a low dependency ratio.
- Q3 2024 GDP growth reached 4.95%.
- Domestic and international travel continues to grow.
- Stable business sentiment and increased investment.
- Inflation remains manageable as the retail industry steadily recovers.
- Household affluence keeps growing.
- Digital growth continues.
- Government initiatives for economic development.
For more details, please download the report.


Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Chad Ovel - Partner

Private English Language Schools - Chief Executive Officer

Rick Reid - Creative Director

Janine Katzberg - Projects Director

Anya Nipper - Project Coordination Director

Dr. Jean-Marcel Guillon - Chief Executive Officer

Joyce - Pricing Manager

Matt Thwaites - Commercial Director

Aashish Kapoor - Head of Marketing

Kelly Vo - Founder & Host

Thanyachat Auttanukune - Board of Management

Hamish Glendinning - Business Lead

Thuy Le - Consumer Insight Manager

Richard Willis - Director

Ha Dinh - Project Lead

Geert Heestermans - Marketing Director

Louise Knox - Consumer Technical Insights

Aimee Shear - Senior Research Executive

Dennis Kurnia - Head of Consumer Insights

Tania Desela - Senior Product Manager

Thu Phung - CTI Manager

Linda Yeoh - CMI Manager

Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.

Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.

Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.

Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.