Morning relief
"It is all I can do to get them presentable and clean in the morning. Fed? Well, look at me, I am literally spooning food down her throat as we leave the house."

“It is crazy, stressful and well I could just scream.” With both parents in the work force, the early start to the school day and the need to beat the traffic, no wonder families feel frazzled in the morning rush. Mums especially have the conflicting challenges of taking care of the kids, being a good wife and a working woman all at the same time. “Phew… it’s exhausting.”
Cimigo delivered a deep dive into the off to school experience. We wiped noses, scolded on homework, spoon-fed the little ones and tried to get dressed for work all at the same time. We talked to mums, we talked to kids, we talked to teachers. Providing the family with morning meals is just one of those challenges that faces mum each day. Mums want convenience but at the same time they want to make sure their kids have a good start to the day. It’s a dilemma – providing them with what’s convenient, traditional and filling but making sure they’re getting all they need.
We supported our mums by identifying a new product category which made them and their kids very happy. This created a category that generated an equivalent to a seven per cent value share in year one.



Optimising dairy concepts
Jun 30, 2021
A dairy company wanted to test a new product concept, so we tested two concepts to find the

Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Chad Ovel - Partner

Private English Language Schools - Chief Executive Officer

Rick Reid - Creative Director

Janine Katzberg - Projects Director

Anya Nipper - Project Coordination Director

Dr. Jean-Marcel Guillon - Chief Executive Officer

Joyce - Pricing Manager

Matt Thwaites - Commercial Director

Aashish Kapoor - Head of Marketing

Kelly Vo - Founder & Host

Thanyachat Auttanukune - Board of Management

Hamish Glendinning - Business Lead

Thuy Le - Consumer Insight Manager

Richard Willis - Director

Ha Dinh - Project Lead

Geert Heestermans - Marketing Director

Louise Knox - Consumer Technical Insights

Aimee Shear - Senior Research Executive

Dennis Kurnia - Head of Consumer Insights

Tania Desela - Senior Product Manager

Thu Phung - CTI Manager

Linda Yeoh - CMI Manager

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