Innovation programme
Building a beverage innovation funnel.

The client team was facing strong pressure to come up with product concepts to revive a brand operating across several beverage categories facing different challenges and opportunities.
Cimgio introduced, trained the client team and led them though an innovation programme grounded in true consumer insights.
Cimigo facilitated insight and concept development workshops, trained category teams on the innovation process. Including consumer immersions, turning consumer observations into insights and concept writing. Together with category teams Cimigo identified the best concepts for development.
Qualitative concept iteration with consumers led to optimal concepts. These were quantitatively validated producing volume, value and source-of-business projections with simulated investment scenarios for distribution and communications. Cimigo directed better choices which led to four distinct innovations being launched across six countries and multiple categories.


Optimising dairy concepts
Jun 30, 2021
A dairy company wanted to test a new product concept, so we tested two concepts to find the

Off to university – overseas!
May 28, 2021
A leading financial services company needed to win customers earlier, as soon as they needed to

Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Chad Ovel - Partner

Private English Language Schools - Chief Executive Officer

Rick Reid - Creative Director

Janine Katzberg - Projects Director

Anya Nipper - Project Coordination Director

Dr. Jean-Marcel Guillon - Chief Executive Officer

Joyce - Pricing Manager

Matt Thwaites - Commercial Director

Aashish Kapoor - Head of Marketing

Kelly Vo - Founder & Host

Thanyachat Auttanukune - Board of Management

Hamish Glendinning - Business Lead

Thuy Le - Consumer Insight Manager

Richard Willis - Director

Ha Dinh - Project Lead

Geert Heestermans - Marketing Director

Louise Knox - Consumer Technical Insights

Aimee Shear - Senior Research Executive

Dennis Kurnia - Head of Consumer Insights

Tania Desela - Senior Product Manager

Thu Phung - CTI Manager

Linda Yeoh - CMI Manager

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