Discovery programme
A dominant player in a fast-moving category embarked on an ambitious research effort to understand the drivers which enabled their growth.

The wealth of information which historic research, Cimigo’s segmentation research and ethnography yielded was too much for their implementing teams to digest separately.
A discovery workshop led by Cimigo brought together key stakeholders and digested the information of the research together. Structured learning exercises taught them important competencies in spotting opportunities, turning observations into insights and developing new ideas to leverage.
The discovery workshop resulted in a prioritised set of opportunities and action plans for each team addressing quick wins, midterm opportunities and a pipeline of new innovations to develop.



Optimising dairy concepts
Jun 30, 2021
A dairy company wanted to test a new product concept, so we tested two concepts to find the

Lisa Nguyen - VN Marketing Lead

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Joe Nelson - New Zealand Consulate General

Steve Kretschmer - Executive Director

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Chad Ovel - Partner

Private English Language Schools - Chief Executive Officer

Rick Reid - Creative Director

Janine Katzberg - Projects Director

Anya Nipper - Project Coordination Director

Dr. Jean-Marcel Guillon - Chief Executive Officer

Joyce - Pricing Manager

Matt Thwaites - Commercial Director

Aashish Kapoor - Head of Marketing

Kelly Vo - Founder & Host

Thanyachat Auttanukune - Board of Management

Hamish Glendinning - Business Lead

Thuy Le - Consumer Insight Manager

Richard Willis - Director

Ha Dinh - Project Lead

Geert Heestermans - Marketing Director

Louise Knox - Consumer Technical Insights

Aimee Shear - Senior Research Executive

Dennis Kurnia - Head of Consumer Insights

Tania Desela - Senior Product Manager

Thu Phung - CTI Manager

Linda Yeoh - CMI Manager

Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.

Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.

Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.

Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.