Mobile app growth SE Asia

Cimigo
Jan 20, 2016

Source App Annie 2015 Retrospective Report

Mobile app growth soars in Asia

App Annie has reported mobile app download growth soared by 60% in Vietnam, 50% in India and 40% in Indonesia in 2015.  The challenge is in generating revenue from a mobile app in SE Asia where most e-commerce remains cash on delivery. Consumer use of credit cards in these emerging markets in Asia is low, the banked population being largely limited to salary transaction accounts.

Consumers in these Asian economies may well leapfrog credit cards and move directly to mobile payment services but the regulatory and infrastructure development in nascent today. Mobile apps in these markets have limited opportunities to monetise (for example from yet niche mobile advertising spend). This in turn stifles local development and investment. Consumers are smart phone armed and ready to engage on mobile today.  When the financial infrastructure and consumer willingness to engage in mobile payments will enable this to be profitable, remains to be seen.

More hot consumer market research trends Asia

Indonesian films: Opportunities and challenges

Dec 20, 2024

The holiday season is here, and for many Indonesians, watching films is the top choice for quality

Indonesia consumer trends 2024

Dec 07, 2024

As Southeast Asia’s largest economy, Indonesia is poised for a remarkable transformation in

Vietnam retail banking 2024

Dec 02, 2024

Vietnam’s retail banking sector is in a transformative phase, with digital adoption accelerating